Janet
Hoang

Janet Hoang is Chief of Growth and Strategy at Selfmade. She started Janet Gwen at 17, turned a viral marble and gold laptop case design into a seven-figure business, and built partnerships with retailers including Anthropologie, Urban Outfitters, and Magnolia. Her experience spans paid media, creative strategy, and growth, including work helping a service business reach $44 million in annual recurring revenue. At Selfmade, she develops ways to assess creative performance, spot fatigue, and turn those signals into decisions for consumer brands, including high-risk categories.

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