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Co-founder & CEO, Bala

Natalie
Holloway

Bootstrapped Bala to $150M+ in Sales

Featured SpeakerFireside ChatNovember 5, 2026
Natalie Holloway, Co-founder & CEO at Bala
Bio

About Natalie.

Natalie Holloway is the co-founder of Bala, the cult-favorite fitness brand known for redefining the movement category. Since launching in 2018, she has helped grow Bala into a household name in wellness, landing a deal on Shark Tank with Mark Cuban and Maria Sharapova, generating well over $150 million in sales, and building a devoted global community along the way. She is also an angel investor and the author of Bootstrap Empire (Wiley, 2026), a practical guide to building a brand from the ground up. And most importantly, Natalie is a mother of three little ones.