About John.
John Common is an entrepreneur, business growth strategist, and executive advisor with 30 years of experience building, leading, and helping companies grow.
John founded and served as CEO of Intelligent Demand, a successful B2B growth consultancy acquired by 2X in 2024. Over his career, he has advised and worked alongside hundreds of companies across a wide range of B2B industries and every stage of the business lifecycle, from early-stage startups and emerging growth companies to established enterprises navigating transformation, scale, and change.
His experience spans the executive suite, having advised or served in CEO, CRO, CMO, and CPO capacities. This breadth gives John a distinctive perspective on the interconnected challenges of strategy, revenue growth, financial performance, leadership, and building organizations that scale.
Today, John is the founder of Wisteria Growth, where he works with founders, CEOs, executive teams, and investors to clarify strategy, accelerate growth, strengthen execution, and build more valuable businesses.
Having built, led, and successfully exited his own company, John brings both strategic expertise and firsthand entrepreneurial experience to his work. He’s passionate about helping founders navigate complexity, make smarter decisions, avoid costly mistakes, and build successful, sustainable businesses.
